European Commission (DG ENV)

European Commission (DG ENV)

Evaluation of the Generation Awake campaign

Owl RE with partners evaluated this EU-wide campaign on resource efficiency. Various evaluation methods were used including focus groups in four countries, expert interviews, participant surveys and web/social media analytics. The evaluation interacted with the campaign team throughout the evaluation process and complemented the final report with video testimonies of campaign participants. The evaluation was carried out in partnership with the Technopolis consulting group.

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