WIPO

WIPO

Evaluation of corporate communications

www.wipo.int/

Owl RE supported WIPO in carrying out an evaluation of their corporate communications across the organisation. The evaluation assessed the relevance, effectiveness and efficiency of corporate communications and used a variety of methods including semi-structured interviews, focus groups, surveys and media/social media data. The evaluation used a participatory approach involving relevant WIPO staff and external stakeholders in the consultation process. The evaluation had considerable impact within the organisation in shaping the direction and set-up of communications for WIPO.

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