WIPO: Evaluation of corporate communications

Owl RE supported WIPO in carrying out an evaluation of their corporate communications across the organisation. The evaluation assessed the relevance, effectiveness and efficiency of corporate communications and used a variety of methods including semi-structured interviews, focus groups, surveys and media/social media data. The evaluation used a participatory approach involving relevant WIPO staff and external stakeholders in the consultation process. The evaluation had considerable impact within the organisation in shaping the direction and set-up of communications for WIPO.

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