Blogs, mash-ups and wikis – new tools for evaluating event objectives: A case study on the LIFT06 conference in Geneva
This case study examines the evaluation of the impact of a major conference on its participants. Combining traditional research methods and the experimental use of new technological tools such as wikis, blogs and mash-ups, the author designs and tests a framework for event evaluation. Through analysing the data collected, the author shows to what extent the knowledge, attitudes and behaviour of participants was influenced by their participation in the LIFT06 conference. The limitations of this model and suggested future research are also discussed.