Evaluating communication activities and campaigns is a major focus for Owl RE. We assist organisations in analysing and evaluating many communication activities and larger campaigns or programmes, including:
We also assist organisations in developing communication objectives and activities that fit within a “results-based management” approach - and matching them with the appropriate tools and indicators.
“A Visual Pathway: Approaches and challenges in evaluation of IO/NGO communication campaigns” from Communication Director, Volume 2, 2007. Read the full article (pdf)>>