Communication evaluation

Evaluation communication activities and campaigns is a major focus for Owl RE. We assist organisations in evaluation many communication activities or larger communication campaigns or programmes, including:

Communication strategies and plans of action

Online communications (websites & webstores)

Impact & use of communication products (publications/audio-visual material)

Media relations

Communication programmes with partners and staff

Public information campaigns

We also assist organisations in developing communication objectives and activities that fit within a “results-based management” approach - and matching them with the appropriate tools and indicators.

Related information:

Fact sheets:
Evaluating communication campaigns (pdf)>>
Evaluating communication products (pdf)>>

Relevant article:
“A Visual Pathway: Approaches and challenges in evaluation of IO/NGO communication campaigns” from Communication Director, Volume 2, 2007. Read the full article (pdf)>>