Owl RE

Communication evaluation

Evaluating communication activities and campaigns is a major focus for Owl RE. We assist organisations in analysing and evaluating many communication activities and larger campaigns or programmes, including:

  • Communication strategies and plans of action
  • Online communications (websites & webstores)
  • Impact & use of communication products (publications/audio-visual material)
  • Media relations
  • Communication programmes with partners and staff
  • Public information and advocacy campaigns
  • We also assist organisations in developing communication objectives and activities that fit within a “results-based management” approach - and matching them with the appropriate tools and indicators.

    Related information:

    Fact sheets:
    Evaluating communication campaigns (pdf)>>
    Evaluating communication products (pdf)>>

    Relevant article:
    “A Visual Pathway: Approaches and challenges in evaluation of IO/NGO communication campaigns”
    from Communication Director, Volume 2, 2007. Read the full article (pdf)>>

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